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APPROACH

Q

Your history is in the theater. How do the worlds of business and the arts intersect?

A

Over 30 years, we've learned that what is true for human beings working in the theater is true for human beings working in business.

To understand how theater informs business, just substitute leader for actor/director and team for cast/ensemble in these statements:
Actors know themselves. Who they are informs the role they play, what they have to say and what they want to cause in others by saying it.
Leaders know themselves. Who they are informs the role they play, what they have to say and what they want to cause in others by saying it.
Directors align the company - from stagehand to star - in a singular purpose.
Leaders align the company - from top to bottom - in a singular purpose.
Actors create by investigating the reactions and sensing the energy of other cast members.
Leaders create, investigating the reactions and sense the energy if other team members.
Each member of the ensemble works to raise the performance of the rest. Performances are honed and perfected through candid assessment and constant reinvention. 
Each member of the team works to raise the performance of the rest.  Performances are honed perfected through candid assessment and constant reinvention.
A work is perfected through experimentation, imagination, and play. Rehearsal - trying, failing, creating new - is essential.

Q

Talk about the actual experience of taking part in the solutions you design. What is different about how you connect with your clients?

A

We create learning laboratories where people step into new awareness and action.

Brands today have little need for typical, nice-to-have training firms. They are looking to partner with a firm that sees who they are, understands the impact they want to have in the world, and can help them overcome the obstacles keeping them from greatness.    
 

Our clients actively participate. Physically participate. They improvise and create in the moment. They learn how to enhance their impact and confidence by rehearsing the skills needed to deal with real-time needs and challenges. The work ethic of the theater is practice, practice, practice. This is how good ideas become actionable, how good intentions become new habits. This is how leaders achieve grip.
 

The invitation to work with us is open to anyone, but we are not a fit for everyone. Ultimately, growth and change depend on your willingness to engage in the experience. And success requires commitment, courage, and practice. Our solutions will unleash the superpower strength in your people, fortifying human interaction and inspiring higher levels of purpose, drive, and achievement.  

Q

Is there a unique benefit of your work over other processes?

A

Our clients create and accelerate the development of "muscle memory," achieving grip faster.

Our work is designed to create and accelerate the development of subconscious memory ("muscle memory"). Once you have integrated ideas and behaviors so that they don't require conscious thought and effort, you save a lot of mental energy and can work smarter and get more out of your actions with less effort.

To achieve this outcome, TAI draws on the work ethic of the theatre, which is practice, practice, practice. You won't just sit in a room watching a slide show, ticking off a to-do list, and gathering good ideas. You will improvise and create in the moment. You'll learn how to enhance your impact and confidence by practicing the skills you need to deal with real-time needs and challenges.

This is how good ideas become actionable, how good intentions become new habits. This is how leaders achieve grip.